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Simon Paquin

COO of Félix & Norton. I turn a 1985 Montréal cookie icon into a modern omnichannel brand, building simpler systems across stores, Shopify, wholesale and fundraising.

E-commerce operator merchBuy playful merch for people who live inside e-commerce.↗
  1. Start with Félix & Norton4 LINKS
    1. The Félix & Norton origin storyRead how a Montréal cookie icon grew from a 1985 apartment bakery.↗
    2. Build your own cookie boxBuild a personalized box from Félix & Norton’s signature flavours.↗
    3. Join the Big Chunks ClubJoin for free cookies, cash back and perks online and in stores.↗
    4. Find a Félix & Norton storeFind Félix & Norton boutiques and local pickup options.↗
  2. Work with Félix & Norton3 LINKS
    1. Corporate cookie giftingSend customizable cookie gifts to clients, teams and partners.↗
    2. Cookie-dough fundraisingLaunch a digital cookie-dough fundraiser with no cash or paper.↗
    3. Foodservice and retail wholesaleExplore foodservice and retail programs for carrying the cookies.↗
  3. Operator case studies4 LINKS
    1. Checkout conversion case studySee how checkout changes cut abandonment 25% and lifted conversion 38%.↗
    2. Build Your Box case studySee how Build Your Box joined personalization with cleaner fulfilment.↗
    3. Paid membership case studyLearn how a paid cookie membership increased repeat customer spend.↗
    4. Shopify fulfilment case studyRead how simpler Shopify workflows reduced fulfilment friction.↗